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The Story Behind Kruse

Bringing Aotearoa New Zealand’s past to life, one road trip at a time

Our Mission

Why We Created Kruse

We believe every journey has a story waiting to be told. Kruse was built to transform your road trip into an immersive storytelling experience, revealing the rich history, hidden tales, and cultural gems of Aotearoa New Zealand—right as you drive past them.

Our Journey

From Idea To Road Trip Companion

What started as a simple idea—to help travellers experience Aotearoa New Zealand beyond the guidebooks—has grown into an app loved by thousands. Kruse was developed by a team of passionate explorers, historians, and storytellers, ensuring each journey is packed with knowledge and discovery.

The Idea For Kruse Was Born

Jonathan Kruse had an idea to revolutionise self-drive travel. After exploring every road possible, he wanted to share what this lovely country has to offer to travellers, without having to open a guide book.

Making A Mark On The Tourism Industry

The Kruse Audio Guide was gaining popularity and was being embraced domestically and internationally.

As Technology Evolved, So Did Kruse

By 2009, self-drive visitors in Aotearoa New Zealand sought a complete experience, prompting the creation of the Kruse GPS Travel Guide. It combined audio commentary, GPS navigation, and travel information to help travellers choose where to go, eat, and explore.

Kruse GPS Audio Travel Guide App Launch

For nearly 30 years, we have passionately uncovered Aotearoa New Zealand’s forgotten stories. Previously delivered via our GPS technology, our captivating storytelling now lives on through the new Kruse GPS Audio Travel Guide App, continuing your journey of discovery.

The Voice Behind The Stories

Meet the passionate storyteller, historian, and developer who brings Kruse to life. Every story is carefully crafted to provide an authentic and engaging experience for every traveller.

Meet The Team

What Drives Us

Authenticity

Real stories, real history, real connections.

Innovation

Using technology to enhance travel experiences.

Exploration

Inspiring discovery beyond the beaten path.

Sustainability

Encouraging responsible and informed tourism.

We’re all about the journey

Whether you’re a traveller, a local, or a history enthusiast, Kruse is here to transform the way you explore Aotearoa New Zealand. Download the app today and experience the magic of storytelling on the road.