Bringing Aotearoa New Zealand’s past to life, one road trip at a time
The Story Behind Kruse
Our Mission
Why We Created Kruse
We believe every journey has a story waiting to be told. Kruse was built to transform your road trip into an immersive storytelling experience, revealing the rich history, hidden tales, and cultural gems of Aotearoa New Zealand—right as you drive past them.
Our Journey
From Idea To Road Trip Companion
What started as a simple idea—to help travellers experience Aotearoa New Zealand beyond the guidebooks—has grown into an app loved by thousands. Kruse was developed by a team of passionate explorers, historians, and storytellers, ensuring each journey is packed with knowledge and discovery.
The Idea For Kruse Was Born
Jonathan Kruse had an idea to revolutionise self-drive travel. After exploring every road possible, he wanted to share what this lovely country has to offer to travellers, without having to open a guide book.
Making A Mark On The Tourism Industry
The Kruse Audio Guide was gaining popularity and was being embraced domestically and internationally.
As Technology Evolved, So Did Kruse
By 2009, self-drive visitors in Aotearoa New Zealand sought a complete experience, prompting the creation of the Kruse GPS Travel Guide. It combined audio commentary, GPS navigation, and travel information to help travellers choose where to go, eat, and explore.
Kruse GPS Audio Travel Guide App Launch
For nearly 30 years, we have passionately uncovered Aotearoa New Zealand’s forgotten stories. Previously delivered via our GPS technology, our captivating storytelling now lives on through the new Kruse GPS Audio Travel Guide App, continuing your journey of discovery.
The Voice Behind The Stories
Meet the passionate storyteller, historian, and developer who brings Kruse to life. Every story is carefully crafted to provide an authentic and engaging experience for every traveller.
Meet The Team
What Drives Us
Authenticity
Real stories, real history, real connections.
Innovation
Using technology to enhance travel experiences.
Exploration
Inspiring discovery beyond the beaten path.
Sustainability
Encouraging responsible and informed tourism.
We’re all about the journey
Whether you’re a traveller, a local, or a history enthusiast, Kruse is here to transform the way you explore Aotearoa New Zealand. Download the app today and experience the magic of storytelling on the road.
